Google Digital Marketing & E-commerce Professional Certificate

WIOA Facts

Purpose of WIOA

Designed to improve employment, retention, earnings, and credential attainment for eligible participants.

Prioritizes in-demand industries such as digital marketing, e-commerce, customer engagement, and AI-assisted advertising.

Eligibility at a Glance

WIOA Youth (14–24)
– Split into In-School Youth (ISY, 14–21) and Out-of-School Youth (OSY, 16–24)
– Must meet barriers like low income, dropout, basic skills deficient, parenting, disability, etc.
– Heavy focus on work experience, internships, and career exploration

WIOA Adult (18+)
– Open to anyone 18 or older
– Priority given to:
• Low income
• Public assistance recipients (SNAP, TANF, SSI)
• Basic skills deficient or English language learners
– Funds typically flow through career centers and are used for training vouchers (ITAs), career services, and job placement

WIOA Dislocated Worker (usually 18+)
– For people who lost jobs due to layoffs, plant closures, downsizing, or economic shifts
– Also covers displaced homemakers and military spouses
– Focus is on reskilling and re-entering the workforce quickly

Funding & Program Rules

– At least 75% of funds must support out-of-school youth
– At least 20% of youth funds must be used for paid or unpaid work experiences (e.g., internships, on-the-job training)
– Eligible programs must be listed on the ETPL (Eligible Training Provider List) before ITA (Individual Training Account) funds can be applied

Performance Benchmarks (for providers)

– 2nd Quarter After Exit: 74% employment/education rate
– 4th Quarter After Exit: 73.6% employment/education rate
– Median Earnings: $71,000
– Credential Attainment: Google Professional Certificate
– Measurable Skills Gains: Completion of 8-course series + applied projects

What This Means for You (as a student)

If you qualify, WIOA can pay full tuition for this occupational program.

You’ll receive career services, case management, and follow-up support for up to one year after training.

You’ll be tracked for job placement and credential success — helping you get a better career, not just a class.

Program Snapshot

Series: 8 (Google Digital Marketing & E-commerce Professional Certificate – 8 Course Series)

Earn a career credential that demonstrates your expertise in digital advertising, SEO/SEM, e-commerce, social media, email marketing, analytics, customer retention, and AI tools

Level: Beginner

Mode: Online · Flexible Schedule

Duration: ~5 months · 12 hrs/week (~240 total hours)

Program Highlights

– Skills: Digital Advertising · SEO · SEM · Social Media · E-commerce · Email Marketing · Analytics · Customer Retention · AI Tools
– Tools & Platforms: Canva · Google Ads · Google Analytics · Hootsuite · HubSpot · Mailchimp · Shopify · Twitter
– Applied Projects: Build customer personas · Social calendars · E-commerce stores · Loyalty campaigns · Marketing dashboards
– Capstone: Develop and present a comprehensive digital marketing & e-commerce strategy

Graduate Outcomes:
– $71,000 median entry-level salary (U.S.)
– 116,000+ job openings (digital marketing & e-commerce)
– 75% of certificate holders report new job, raise, or promotion within 6 months

Career Certificate:
Upon completion, earn a Google Professional Certificate in Digital Marketing & E-commerce — add to LinkedIn, resume, or CV; share on social media; and earn college credit at select institutions.