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IBM AI Product Manager Professional Certificate

Launch your career as an AI Product Manager. Build in-demand product management and generative AI skills to get job ready in 3 months or less.

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WIOA Facts

Series: 10

* Earn a career credential that demonstrates your expertise

Rating: 4.6

(1,238 reviews)

Level: Beginner

* Recommended experience

Time: 3 Months

at 10 hours a week

Professional Certificate – 10 course series

Prepare for a career in the high-growth field of technology. In this program, you’ll learn in-demand skills like product management, prompt engineering, and artificial intelligence to get job-ready in 3 months or less, with no prior experience required.

AI Product Managers are responsible for driving the success of AI products by combining expertise in product management principles with a deep understanding of AI technologies and their applications.

This program will teach you the fundamental principles of product management from understanding roles and responsibilities to navigating the entire lifecycle and associated artifacts from product idea to launch. This program will not only help you start your career in product management, but also provides a strong foundation for future career development in other paths such as healthcare, finance, logistics, e-commerce, and cybersecurity.

You’ll also learn generative AI concepts such as prompt engineering and foundation models. With real-world experience, including a series of hands-on projects, this Professional Certificate empowers you to build compelling products leveraging generative AI.

When you complete this program, you’ll have a portfolio of projects and a Professional Certificate from IBM to showcase your expertise.

Applied Learning Project

This Professional Certificate has a strong emphasis on applied learning and includes a series of hands-on activities. In these exercises, you’ll take the theory and skills you’ve gained and apply them to real-world scenarios. You will:

  • Build an initial product concept, vision, and project charter

  • Create a checklist to effectively develop, qualify, launch, deliver, and retire a product

  • Create a product backlog using the sprint planning process

  • Create burndown charts to forecast the ability to meet a sprint goal

You will also work on AI projects to:

  • Generate text, Images, and code using Generative AI

  • Apply prompt engineering techniques and best practices

  • Use generative AI models to create a prediction model for used car sale price

Finally, you will combine the Product Management and AI concepts to build a product using generative AI.

IBM AI Product Manager Professional Certificate – Courses

Course 1: Product Management – An Introduction

Duration: 13 hours

What you’ll learn:

  • Roles, responsibilities, and competencies of a product manager

  • End-to-end product management lifecycle

  • The concept of “value creation” and its impact

  • Career paths and certifications in product management

Skills you’ll gain:

  • Product Management

  • Portfolio Management

  • Market Research

  • Product Strategy

  • Product Lifecycle Management

  • Value Propositions

  • Product Roadmaps

  • Project Management

  • Stakeholder Management

  • New Product Development

  • Product Development

Course 2: Product Management – Foundations & Stakeholder Collaboration

Duration: 15 hours

What you’ll learn:

  • Communication & collaboration skills for product success

  • Interpersonal & business skills for product managers

  • Analyze communication challenges & their impacts

  • Evaluate a case study, identify strengths/weaknesses, recommend improvements

Skills you’ll gain:

  • Product Management

  • Stakeholder Management & Engagement

  • Communication & Strategic Communication

  • Market Analysis & Competitive Analysis

  • Product Strategy & Planning

  • Product Lifecycle Management

  • Innovation & Business Development

  • Team Building

Course 3: Product Management – Initial Product Strategy & Plan

Duration: 18 hours

What you’ll learn:

  • Identify product concepts with tools & techniques

  • Conduct SWOT analysis (internal & external)

  • Develop Market Requirements Document (MRD)

  • Build product roadmap and financial analysis via business case

Skills you’ll gain:

  • Product Strategy & Planning

  • Financial Analysis & Business Planning

  • Market Research & Market Analysis

  • Agile Product Development

  • Competitive Analysis & Marketing Strategies

  • User Requirements Documentation

  • Risk Management

  • Product Roadmaps & Lifecycle Management

Course 4: Product Management – Developing & Delivering a New Product

Duration: 18 hours

What you’ll learn:

  • Build product development & launch checklists

  • Pre-launch & post-launch planning for readiness

  • Review beta testing checklist & integrate feedback

  • Determine launch readiness and move to delivery

Skills you’ll gain:

  • Product Management & Planning

  • Product Lifecycle Management

  • Product Development & Testing

  • Roadmaps & Commercialization

  • Competitive & Market Analysis

  • Stakeholder Management & Communication

  • Project Management Life Cycle

Course 5: Introduction to Artificial Intelligence (AI)

Duration: 12 hours

What you’ll learn:

  • Fundamental AI concepts & applications

  • Machine learning, deep learning & neural networks

  • Generative AI’s role in business innovation

  • Design generative AI solutions with ethical considerations

Skills you’ll gain:

  • Natural Language Processing

  • Generative AI

  • ChatGPT

  • Market Opportunities

Course 6: Generative AI – Introduction & Applications

Duration: 7 hours

What you’ll learn:

  • Generative AI vs. Discriminative AI

  • Real-world applications of generative AI

  • Sector-specific AI use cases

  • Explore generative AI models for text, code, image, audio, video

Skills you’ll gain:

  • Generative AI & AI/ML

  • Prompt Engineering

  • ChatGPT & OpenAI

  • Large Language Models

  • Content Creation

Course 7: Generative AI – Prompt Engineering Basics

Duration: 9 hours

What you’ll learn:

  • Prompt engineering concepts & best practices

  • Improve LLM output with advanced prompting techniques

  • Techniques: interview pattern, chain-of-thought, tree-of-thought

  • Tools for prompt engineering

Skills you’ll gain:

  • Prompt Engineering

  • Large Language Models

  • ChatGPT

  • IBM Cloud

Course 8: Generative AI – Foundation Models & Platforms

Duration: 6 hours

What you’ll learn:

  • Core concepts of foundation models in generative AI

  • Explore pre-trained models for AI applications

  • Understand generative AI platforms (IBM watsonx, Hugging Face)

Skills you’ll gain:

  • Generative AI

  • Deep Learning & Neural Networks

  • TensorFlow, OpenAI

  • Large Language Models

  • IBM Cloud

  • Natural Language Processing

  • Computing Platforms

Course 9: Product Management – Building AI-Powered Products

Duration: 7 hours

What you’ll learn:

  • Roles of AI product managers & daily responsibilities

  • Conduct skills analysis & evaluate AI opportunities

  • Develop AI value propositions, ROI, & commercialization strategies

  • Integrate AI into product lifecycle & development stages

Skills you’ll gain:

  • Product Management & Lifecycle Management

  • Product Development & Strategy

  • Generative AI & Technical Product Management

  • Commercialization

  • Stakeholder Communications

  • Technical Communication

  • ROI Analysis

Course 10: Generative AI – Supercharge Your Product Management Career

Duration: 10 hours

What you’ll learn:

  • Benefits of using generative AI in product management

  • Proficiency with AI tools (ChatGPT, Gemini, Copilot, DALL·E)

  • Ethical considerations of generative AI in products

  • Apply AI across the product lifecycle to enhance outcomes

Skills you’ll gain:

  • Generative AI & Prompt Engineering

  • ChatGPT & Microsoft Copilot

  • Product Management & Improvement

  • Lifecycle Management

  • Technical Product Management

  • Customer Experience Improvement

  • Ethical Standards & Conduct

  • Ideation

Career Certificate

Upon completion, you’ll earn an IBM Professional Certificate in AI Product Management.

  • Showcase on LinkedIn, resume, CV

  • Share on social media

  • Validate skills for Product Manager / AI Product Manager roles