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IBM Digital Marketing and Growth Hacking Professional Certificate

​​Prepare for digital marketing specialist career. Gain in-demand and practical skills to be job-ready in 2 months. No prior experience needed.

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WIOA Facts

Series: 7

* Earn a career credential that demonstrates your expertise

Rating: 4.8

(23 reviews)

Level: Beginner

* Recommended experience

Time: 2 Months

at 12 hours a week

IBM Digital Marketing & Growth Hacking Professional Certificate – 7 Course Series

Prepare for a career in digital marketing in just 2 months.
Learn in-demand skills such as SEO, digital advertising, social media management, email marketing, and data analysis. No prior experience required.

Graduates earn an IBM Professional Certificate, a Digital Badge, and gain access to career resources (resume reviews, mock interviews).

Program Highlights

  • Skills: SEO, Paid Advertising, Social Media Marketing, Content Creation, E-Commerce, Email Campaigns, Data Analytics, Generative AI

  • Tools: Google Ads, Meta Advertising, Yoast SEO, Canva, inVideo, GenAI tools

  • Applied Projects: Develop ad campaigns, optimize campaigns, influencer selection, schema markup, Google Shopping, AI-driven personalization

  • Capstone: Build a comprehensive digital & growth hacking strategy

Courses

Course 1: Introduction to Digital Marketing

Duration: 11 hours

What you’ll learn:

  • Foundational digital marketing & growth hacking skills

  • Use social media, email, PPC, and content for strategy

  • Identify and analyze audiences (demographics & psychographics)

  • Explore digital marketing career paths

Skills you’ll gain:

  • Digital Marketing

  • Persona Development

  • Digital Media Strategy

  • Online Advertising & Digital Advertising

  • Content Marketing & Creation

  • Customer Analysis

  • Web Analytics

  • Data-Driven Decision Making

  • Business Metrics

Course 2: Digital Advertising

Duration: 15 hours

What you’ll learn:

  • Run optimized digital ad campaigns (Google, Meta, LinkedIn)

  • Conduct keyword research & create Google Search campaigns

  • Manage campaigns on Instagram, Facebook, LinkedIn

  • Evaluate influencer strategies & campaign ROI

Skills you’ll gain:

  • Keyword Research

  • Google Ads

  • Pay-Per-Click Advertising (PPC)

  • Social Media Campaigns

  • Paid Media

  • Marketing Analytics

  • Online Advertising

Course 3: Search Engine Optimization (SEO) & Content Marketing

Duration: 14 hours

What you’ll learn:

  • On-page & off-page SEO (keyword research, meta tags, link building)

  • Technical SEO for performance, mobile, indexability

  • Create SEO-aligned content strategies

  • Build high-quality, engaging content

Skills you’ll gain:

  • SEO & SEM

  • Content Strategy & Content Marketing

  • Content Development & Creation

  • Growth Strategies

  • MarTech

  • Market Research & Blogs

  • Web Analytics

Course 4: Social Media Marketing

Duration: 12 hours

What you’ll learn:

  • Build social media strategies (planning, goal-setting, platforms)

  • Manage content across Facebook, Instagram, LinkedIn, X

  • Create engaging content with Canva & inVideo

  • Analyze campaign performance with key metrics

Skills you’ll gain:

  • Social Media Management & Strategy

  • Content Creation & Strategy

  • Brand Awareness & Engagement

  • Digital Content & Campaigns (Instagram, TikTok)

  • Scheduling & Analytics

Course 5: E-Commerce Marketing & Email Campaigns

Duration: 13 hours

What you’ll learn:

  • Core e-commerce models, platforms, stacks

  • Develop strategies, compelling product listings, email campaigns

  • Personalize and automate campaigns

  • Analyze customer behavior, run A/B tests, track lifetime value

Skills you’ll gain:

  • E-Commerce

  • Email Marketing

  • Customer Relationship Building & Retention

  • Automation & Sales

  • Performance Metrics & Decision Making

  • Strategic Marketing

Course 6: Generative AI – Accelerate Your Digital Marketing Career

Duration: 15 hours

What you’ll learn:

  • Use GenAI tools for content, ads, SEO, & e-commerce

  • AI-driven strategies for digital advertising & personalization

  • Automate & improve email content with GenAI

  • Apply AI ethically to marketing

Skills you’ll gain:

  • Generative AI & Prompt Engineering

  • AI Personalization

  • Content Creation & Copywriting

  • SEO & Digital Advertising

  • Social Media Marketing

  • Marketing Automation & Analytics

  • Business Ethics

Course 7: Capstone Project – Digital Marketing & Growth Hacking

Duration: 17 hours

What you’ll learn:

  • Design & execute a full digital marketing strategy

  • Combine SEO, content, ads, social, email, and AI

  • Develop campaign briefs, ad strategies, and email sequences

  • Apply targeting, budgeting, forecasting for real-world scenarios

Skills you’ll gain:

  • Digital Marketing Strategy

  • Digital & Social Advertising

  • Persona Development & Target Audience

  • AI Personalization

  • SEO & Google Ads

  • E-Commerce

  • Web Analytics

  • Marketing Analytics

  • Campaign Presentations

Career Certificate

Upon completion, earn an IBM Professional Certificate in Digital Marketing & Growth Hacking.

  • Add to LinkedIn, CV, resume

  • Share on social media

  • Showcase portfolio projects to employers